Professional Studies: Sean Sims

Sean Sims

Professional Illustrator and designer in the U.K, producing both commission based illustrations for national and international clients example The Guardian and BBC as well as self-published open and limited edition prints, he is currently working at home in Brighton. He studied design history and has a passion for mid-century design, Sim’s theme of work foreshadows f his inspiration of mid century designs. His worked with different media to create a range of different final products like posters, wrapping paper, greeting cards, t-shirts, children’s books and children’s learning cards. The fact he has produce work in relation to a child based audience makes sense I feel his work is best suited for that consumer market, due to his designs being colourful, bold and almost simply making them child-like. Most of his work is produce in Illustrator so the flatness and 2D can be presented well here using this software, as that’s the style he likes to go for also to add block colours to the design. Sean is a freelance designer but is also under two different agents New Division who help him find work, and a licence agent who sells his print work.

I think Sean’s work consists of very flat shapes and bold and simple colour pallet colours, I like how simply his designs are, but they work in relation to who it targets (Children) they probably love his designs. I like how this is his style and he can make it work with any design brief he receives for example the London Zoo (colours of the world 2) to something for the British Airways in-flight magazine. He has done a lot over the years; it was interesting listening him and what he did after he left education and how he still seemed very enthusiastic about his work and you could tell he still loves it and takes pride in what he designs.

Example of London bus and British Airways Magazine illustration.