Publishing

Publishing

Publishing is now the largest creative industry going, as it not all about books or printing anymore it is now been used in different media and formats. You can read books online (e-books).  Designers are not just creating book covers they can go in the music industry side too and produce C.D covers, but are people still buying CDs?  It’s not just paperbacks and books anymore, its adapted industry as its evolved around the times we live in now a lot of work has to be produce digitally too now, for it to be still useful.
 
Small press
Small independent publishers are becoming more successful, as they has been a recent high demand for their products, due to this drastic change of demand the bigger companies are asking the smaller ones to work for them, and whereas before it would only be the big companies publishing you would find in your local shops for example W.H.Smiths, but you can see they are starting to sell products produced from the smaller press companies. The reason why people like them so much is they are more daring, the is less boundaries to follow if it’s a smaller company, if the is any, people most obviously find this more appealing.
 

There are different work areas in publishing such as: Editorial, Design, Production, Marketing, Distribution, Legal and Administration. Most of the roles work side by side of each either as the communication of each of these parties is vital on getting things right. If you work in Editorial, this can be proof reading, to finding the right material for the product. These work closely with the rest of the team and the authors and attend events to gain more clients. In the design department, well you design the cover of a book, and maybe the work inside, or you will find someone who will for you making sure you commission their work, you will also design poster for the campaign and advertising material.  

Chosen Book 

I have decided to look into the Publisher of one of my favourite books - One Day by David Nicholls. Emma and Dexter the main characters wake up together on the 15th July day after their graduation and it's a course of 20 years and how they stay in contact and how there lives change so dramatically and in total opposite directions, but on this one day they sometimes meet or sometimes they don't.

 

Book cover  

This is an amazing book cover; it always sticks in my mind due to the vibrant bright orange colour used for the main colour of the jacket. It's so simple and graphic, standout and grabs audience’s attention. I would say the design is quite a unique design, even though I have seen silhouettes they tend to be black and white, were the colours used are so bright and contrast between the orange and cream works so well, its quite surprising to see a bold colour like orange to be the back backdrop colour for a design on a book cover. It shows confidence in the design and boldness. It's impressive how much type they have managed to include on the cover putting in consideration the composition of the silhouette figures. The cover contains Title, Strap line, authors name, previous book reference and review quote yet the page is not visually overcrowd.  

Publisher

Hodder & Stoughton is the publishing company that published the book One Day, it's a major publisher within Hachette UK as it's a part of the UK's biggest publishing groups. The Company is renowned for passion, quality and delivering bestselling commercial books, ranging in different formats too. The Publisher was founded in 1868, and some of their early publishing works included books from Winston Churchill and The Bible. In 1921 Hodder & Stoughton (the founders) took ownership of the soon-to-be world-famous medical journal - The Lancet. So it is fair to say the company is no stranger to successful books, and the success still continues till this day. One Day had nothing but a wide range of positive reviews, and was named 2010 Galaxy Book of the Year and it even was adapted to a feature length film, featuring Anne Hathaway and Jim Strurges.  
 

websites:

http://www.amazon.co.uk/One-Day-David-Nicholls/dp/0340896981 https://www.hodder.co.uk/search.page?SearchText=one+day