Exhibition
Exhibitions are the opportunity for artists and designers to
produce a display for the public to go and visit their showcase of a collection
of work. This gives the artist a chance to show either a range of style or a
selection of work around a certain theme can occur. People who come to visit an
exhibition can sometimes buy work or even potential clients. Exhibitions could
even help gain more publicity for the artist and could even abrading their
market. Exhibitions can be either one artist work or either a number of
different artists work. Not all exhibitions have to be advertised but high
amount get well advertised, if you have ever been to an exhibition you can put
down contact details, so you can be informed about either the artist work you
are looking at or if there is any other exhibitions in the location you are at.
There is a rapid growth in this area; there is loads of
different ways you can represent and set up your exhibition. There is the plain
and simple way of showing your work or just hanging them up on the wall for
people to walk around and look at or people make it more interesting by
thinking of different and unique ways to present their work. For Example Stefan
Sagmiester – happy show or Marco Nereo Rotelli’s light installation.
Example of Marco Nereo Rotelli light installation:
There are several key factors to consider
when planning an exhibition:
· Target Market
· Know your Market
· Set Expectations
· Price costs to Expectations
· Design the Exhibition
· Promotion
· Invite guests – private view
· Consider the whole package
Different Locations for Exhibitions:
Permanent Galleries:
House of illustration
House of illustrations is a place where British and
International artists can display their work and held a show/exhibition. In the
summer of 2014 was the opening of the home of the permanent home, at the heart
of Kings Cross regeneration area. The art gallery is now a registered charity.
Victoria and Albert
V&A Museum is the world’s leading museum of art and
design, and gives artists the opportunity and space to show their work and
increase the knowledge, understanding and enjoyment of the design world.
Illustration Cupboard
Illustration cupboard Gallery is and unique central London
art gallery. Since 1995 it has presented a continuous schedule of events
including single artists exhibitions, themed events and the much-loved annual
winter exhibition.
Beach London
Beach London is a space since 2011 for artists to present
there work at held events. The gallery space has become a laboratory for creative
talent a space where boundaries are explored and pushed, passion for work is
experienced.
Kemistry Gallery
Is a gallery that helps celebrate and support graphic
design, and has committed to becoming a public gallery is the first
organisation in the UK to dedicate to exhibiting. Graham McCallum, Kemistry
Gallery’s co-founder and director explains: “Like many wonderful things,
Kemistry Gallery started life as a labour of love, and a happy accident. My and
my business partner, Ricky Churchill moved the offices of our design agency
Kemistry to an emergent creative hub in London called Shoreditch back in 2004,
and found ourselves in possession of a potentially fantastic exhibition space
on the ground floor. So we started showing graphic design work – work by
influential icons like Saul Bass and Ken Garland, and future greats like Parra
and Ben Eine who we really believe in, and we felt deserved a break and some
exposure.”
Festivals:
Pick me up
This year will be the 6th year Pick Me Up returns
to Somerset House, featuring a fresh line-up of artists and designers. 12 days
of the festival dedicated to interactive workspace presenting a wide range of
different working processes and techniques. The festival give the opportunity
for visitors to engage with the artists and designers directly and even witness
live them working in progress.
London Design
Festival
First staged in 2003, London Design Festival is now one of
the world’s most important annual design events, exhibitions arranged by
hundred of partner organisations across the design spectrum and from all over
the world. The idea of the event was to try and capture the city’s creativity
and to promote designers to help deliver the feeling of celebration of design.
Illustrative Berlin
Illustrative is the leading international festival for
contemporary illustration and graphics arts since 2006. Since then it has
become worldwide. The main focus is to show the whole spectrum of international
illustration and graphic art in one single curated exhibition. It is a great
way for younger generations to be noticed and gain attention and recognition
form the public.
London Illustration
Fair
London Illustration Fair is the newest edition to London’s
Fairs/festivals as was only just founded in 2013. The fair brings artists and
buyers together, giving people the chance to meet the artists themselves as
well as look at some amazing artwork. The fair is able to capture the enjoyment
and creativity of an industry flourishing with talent and passion.
I think Exhibitions are an interesting to either see others people’s
work that you may not have came across or if it’s just one individual artist
get to see a number of their work. I think looking at other work is always
inspiring even if considering yourself as an artist or not. Plus some
exhibitions can be so unique and can imprint on you, and set an example of
creative from the artist. There are no limits to how you can represent your
work now.
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