Publishing

Publishing

Publishing is now the largest creative industry going, as it not all about books or printing anymore it is now been used in different media and formats. You can read books online (e-books).  Designers are not just creating book covers they can go in the music industry side too and produce C.D covers, but are people still buying CDs?  It’s not just paperbacks and books anymore, its adapted industry as its evolved around the times we live in now a lot of work has to be produce digitally too now, for it to be still useful.
 
Small press
Small independent publishers are becoming more successful, as they has been a recent high demand for their products, due to this drastic change of demand the bigger companies are asking the smaller ones to work for them, and whereas before it would only be the big companies publishing you would find in your local shops for example W.H.Smiths, but you can see they are starting to sell products produced from the smaller press companies. The reason why people like them so much is they are more daring, the is less boundaries to follow if it’s a smaller company, if the is any, people most obviously find this more appealing.
 

There are different work areas in publishing such as: Editorial, Design, Production, Marketing, Distribution, Legal and Administration. Most of the roles work side by side of each either as the communication of each of these parties is vital on getting things right. If you work in Editorial, this can be proof reading, to finding the right material for the product. These work closely with the rest of the team and the authors and attend events to gain more clients. In the design department, well you design the cover of a book, and maybe the work inside, or you will find someone who will for you making sure you commission their work, you will also design poster for the campaign and advertising material.  

Chosen Book 

I have decided to look into the Publisher of one of my favourite books - One Day by David Nicholls. Emma and Dexter the main characters wake up together on the 15th July day after their graduation and it's a course of 20 years and how they stay in contact and how there lives change so dramatically and in total opposite directions, but on this one day they sometimes meet or sometimes they don't.

 

Book cover  

This is an amazing book cover; it always sticks in my mind due to the vibrant bright orange colour used for the main colour of the jacket. It's so simple and graphic, standout and grabs audience’s attention. I would say the design is quite a unique design, even though I have seen silhouettes they tend to be black and white, were the colours used are so bright and contrast between the orange and cream works so well, its quite surprising to see a bold colour like orange to be the back backdrop colour for a design on a book cover. It shows confidence in the design and boldness. It's impressive how much type they have managed to include on the cover putting in consideration the composition of the silhouette figures. The cover contains Title, Strap line, authors name, previous book reference and review quote yet the page is not visually overcrowd.  

Publisher

Hodder & Stoughton is the publishing company that published the book One Day, it's a major publisher within Hachette UK as it's a part of the UK's biggest publishing groups. The Company is renowned for passion, quality and delivering bestselling commercial books, ranging in different formats too. The Publisher was founded in 1868, and some of their early publishing works included books from Winston Churchill and The Bible. In 1921 Hodder & Stoughton (the founders) took ownership of the soon-to-be world-famous medical journal - The Lancet. So it is fair to say the company is no stranger to successful books, and the success still continues till this day. One Day had nothing but a wide range of positive reviews, and was named 2010 Galaxy Book of the Year and it even was adapted to a feature length film, featuring Anne Hathaway and Jim Strurges.  
 

websites:

http://www.amazon.co.uk/One-Day-David-Nicholls/dp/0340896981 https://www.hodder.co.uk/search.page?SearchText=one+day 

The Truth is Out There

What area of your discipline do you want to go into?

I would like to go into Advertising and Branding or be an Art director in the publishing industry. I just believe I would really enjoy doing these jobs, so I think it’s the best pathway to look at something in these areas.

What transferable skills did you gain from your degree?

While doing my Graphics communication degree I have collected up numerous skills I will be able to transfer into a design related job, but some skills I will have gained I will be able to use for other jobs that are not even art/design related.

I should have developed appropriate self-confidence, and have enough creative practice for employment or further study. Understand social, economic, technological and historical determinants of my own work and others. Able to evaluate, manipulate and manage information from a wide range of sources and gain a critical and analytical approach to research. To be good at time management and set goals for myself to mange my work load. Be able to be confident enough to create diverse range of ideas, solutions and proposals. I should have gained the skills that allow me to work either independently and/or collaboratively.

What postgraduate courses could I do?

To do a postgraduate course I would have to be 100% committed to it, not to rush into it just because I don’t know what else to do after I finish university. But if I was to study at a postgraduate level, I would be able to increase my knowledge, gained a higher qualification meaning I have a deeper understanding and knowledge improving my chance of having a career in the subject or I could change my career by gaining skills in a new area/subject either way its increasing earning potential.

 Course available to me at higher level include:

·      Film studies

·      Design

·      Modern and contemporary art and theory

·      Digital Media

·      Marketing

·      Animation and Design

·      Urban Design

·      Design Process and products

·      Arts, business and creativity

·      Art museum and gallery studies

·      Art history`

 Screenshot taken from website, Pie chart on 

the graduate destination fro graphic design

What career opportunities are available to me?

Jobs directly related to my degree or that my degree would be useful in:

·      Advertising art director

·      Animator

·      Branding/logo design

·      Exhibition artist

·      Fine artist

·      Graphic Designer

·      Illustrator

·      Interior and spatial designer

·      Marketing

·      Medical illustrator

·      Multimedia specialist

·      Package Design

·      Photographer

·      Printmaker

·      Production designer – theatre/television/film

·      Web designer

After finishing my degree the possibilities available to me are endless I could look for work at graphic design firms, advertising agencies or other companies or I could be freelance worker/self employed. However I would much rather prefer to be an employee, as I think it would give me more motivation and enjoyment out of work, being around others.  Depending on the medium a designer can specialise in a variety of roles such as, print publications, web publishing, Online marketing and Entertainment. I wouldn’t mind going in to advertising and branding, or to do something slightly different like be interior designer.   

Websites visited:

https://www.ucas.com/ucas/postgraduate/postgraduate-study/why-study-postgraduate

http://www.prospects.ac.uk/options_graphic_design.htm

Exhibition

Exhibition 

Exhibitions are the opportunity for artists and designers to produce a display for the public to go and visit their showcase of a collection of work. This gives the artist a chance to show either a range of style or a selection of work around a certain theme can occur. People who come to visit an exhibition can sometimes buy work or even potential clients. Exhibitions could even help gain more publicity for the artist and could even abrading their market. Exhibitions can be either one artist work or either a number of different artists work. Not all exhibitions have to be advertised but high amount get well advertised, if you have ever been to an exhibition you can put down contact details, so you can be informed about either the artist work you are looking at or if there is any other exhibitions in the location you are at.   

There is a rapid growth in this area; there is loads of different ways you can represent and set up your exhibition. There is the plain and simple way of showing your work or just hanging them up on the wall for people to walk around and look at or people make it more interesting by thinking of different and unique ways to present their work. For Example Stefan Sagmiester – happy show or Marco Nereo Rotelli’s light installation.

Example of Marco Nereo Rotelli light installation:

  

There are several key factors to consider when planning an exhibition:

·      Target Market

·      Know your Market

·      Set Expectations

·      Price costs to Expectations

·      Design the Exhibition

·      Promotion

·      Invite guests – private view

·      Consider the whole package

Different Locations for Exhibitions:

Permanent Galleries:

House of illustration

House of illustrations is a place where British and International artists can display their work and held a show/exhibition. In the summer of 2014 was the opening of the home of the permanent home, at the heart of Kings Cross regeneration area. The art gallery is now a registered charity.

Victoria and Albert

V&A Museum is the world’s leading museum of art and design, and gives artists the opportunity and space to show their work and increase the knowledge, understanding and enjoyment of the design world. 

Illustration Cupboard

Illustration cupboard Gallery is and unique central London art gallery. Since 1995 it has presented a continuous schedule of events including single artists exhibitions, themed events and the much-loved annual winter exhibition.

Beach London  

Beach London is a space since 2011 for artists to present there work at held events. The gallery space has become a laboratory for creative talent a space where boundaries are explored and pushed, passion for work is experienced.

Kemistry Gallery

Is a gallery that helps celebrate and support graphic design, and has committed to becoming a public gallery is the first organisation in the UK to dedicate to exhibiting. Graham McCallum, Kemistry Gallery’s co-founder and director explains: “Like many wonderful things, Kemistry Gallery started life as a labour of love, and a happy accident. My and my business partner, Ricky Churchill moved the offices of our design agency Kemistry to an emergent creative hub in London called Shoreditch back in 2004, and found ourselves in possession of a potentially fantastic exhibition space on the ground floor. So we started showing graphic design work – work by influential icons like Saul Bass and Ken Garland, and future greats like Parra and Ben Eine who we really believe in, and we felt deserved a break and some exposure.”

Festivals:

Pick me up

This year will be the 6^th year Pick Me Up returns to Somerset House, featuring a fresh line-up of artists and designers. 12 days of the festival dedicated to interactive workspace presenting a wide range of different working processes and techniques. The festival give the opportunity for visitors to engage with the artists and designers directly and even witness live them working in progress.

London Design Festival

First staged in 2003, London Design Festival is now one of the world’s most important annual design events, exhibitions arranged by hundred of partner organisations across the design spectrum and from all over the world. The idea of the event was to try and capture the city’s creativity and to promote designers to help deliver the feeling of celebration of design.

Illustrative Berlin

Illustrative is the leading international festival for contemporary illustration and graphics arts since 2006. Since then it has become worldwide. The main focus is to show the whole spectrum of international illustration and graphic art in one single curated exhibition. It is a great way for younger generations to be noticed and gain attention and recognition form the public. 

London Illustration Fair

London Illustration Fair is the newest edition to London’s Fairs/festivals as was only just founded in 2013. The fair brings artists and buyers together, giving people the chance to meet the artists themselves as well as look at some amazing artwork. The fair is able to capture the enjoyment and creativity of an industry flourishing with talent and passion.

I think Exhibitions are an interesting to either see others people’s work that you may not have came across or if it’s just one individual artist get to see a number of their work. I think looking at other work is always inspiring even if considering yourself as an artist or not. Plus some exhibitions can be so unique and can imprint on you, and set an example of creative from the artist. There are no limits to how you can represent your work now.

Websites visited:

http://weburbanist.com/2014/12/24/light-art-looms-large-10-artists-project-illuminated-images/2/

https://www.houseofillustration.org.uk/about

http://www.vam.ac.uk/page/a/about-us/

http://www.illustrationcupboard.com/aboutgallery.aspx

http://beach.london/about

http://kemistrygallery.co.uk/about/

https://www.somersethouse.org.uk/visual-arts/pick-me-up-2015

http://www.londondesignfestival.com/about

http://www.illustrative.de

http://www.thelondonillustrationfair.co.uk/about-us/